Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia: Q2 2025

In the second quarter of 2025, the performance of top delivered meal kits and specialty foods applications on the Android platform in Australia showed varied trends. Let's take a closer look at the data from Sensor Tower to understand these patterns.

Youfoodz: Custom Meal Plan experienced fluctuations in its weekly downloads, peaking at about 2.5K in early June before dropping to 1.7K by the end of the quarter. Despite a consistent download rate, weekly revenue data was not available.

HelloFresh: Meal Kit Delivery saw a steady decline in weekly downloads from 1.6K in early April to just over 1K by the end of June. Active users initially increased to 26.5K in mid-April but gradually decreased to around 22.3K by the quarter's end.

EveryPlate: Cooking Simplified showed a slight increase in downloads, reaching a high of 1K in mid-May before declining to 456 by June's end. Active users rose steadily from 2K at the quarter's start to a peak of 3.7K in late May, before settling at 2.4K.

Vivino: Drink the Right Wine recorded a peak in weekly downloads of 762 in early June. Revenue fluctuated, reaching a high of $575 in mid-April and ending at $374 in late June. Active users declined from 2.9K to 2K over the quarter.

Finally, Martha & Marley Spoon witnessed a modest increase in downloads, peaking at 480 in early June, followed by a sharp decline to 154 by the end of the quarter. Active users decreased from 2.7K in early April to 1.6K by late June.

These insights from Sensor Tower highlight the dynamic nature of the meal kit and specialty foods app market in Australia. For more detailed analytics and trends, visit Sensor Tower's website.